Thursday, March 6, 2008

who is the ad wizard that came up with that one?

In case you don't pay attention to ads marketing toys to beoveralled little boys, the advertising geniuses over at Tonka Trucks recently came up with a real gem. And this one explains A LOT. Ready for it?

"Boys: They're just built different."

ohhh yeah. Boys have a penis and girls have a vagina and all that...

Seriously, i don't think this one really needs any of my commentary. Apparently I've been tuning this ad out, because i saw it for the first time today and Salon.com weighed in in October of last year. Yahoo! answers even has a page that asks "Is the commercial for tonka toys sexist?" Do we have to ask? I cant believe marketers have finally cut the bullshit and just said what we were all afraid that they were secretly thinking. And here i was hoping I was just a paranoid feminist.

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