In case you don't pay attention to ads marketing toys to beoveralled little boys, the advertising geniuses over at Tonka Trucks recently came up with a real gem. And this one explains A LOT. Ready for it?
"Boys: They're just built different."
ohhh yeah. Boys have a penis and girls have a vagina and all that...
Seriously, i don't think this one really needs any of my commentary. Apparently I've been tuning this ad out, because i saw it for the first time today and Salon.com weighed in in October of last year. Yahoo! answers even has a page that asks "Is the commercial for tonka toys sexist?" Do we have to ask? I cant believe marketers have finally cut the bullshit and just said what we were all afraid that they were secretly thinking. And here i was hoping I was just a paranoid feminist.
Thursday, March 6, 2008
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